San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these insights is a task that has historically eluded sales and marketing professionals. However, today, KickFire and FunnelAmplified are pleased to announce their partnership to deliver real-time buying intent within FunnelAmplified’s ContentHubs™ platform, which will allow users to gain more exposure for their content, create more engagement, position their team members as industry thought leaders, and generate more leads.
FunnelAmplified’s ContentHubs allows business leaders, executives, marketing, and salespeople to host brand-approved content and be positioned as a subject matter expert with their own personalized hub with custom curated content specific to their buyer’s needs. The partnership with KickFire will allow each ContentHubs user to track buyer intent and engagement across their hub to analyze the effectiveness of their content and identify new potential in-market target accounts. In addition, users will gain insight into the firmographic profile of their ContentHub visitors, including company name, industry, revenue range, employee count, and more.
“KickFire’s ability to reveal the 'invisible funnel' for our users is a massive game-changer for our offering.” – Brandon Lee, CEO of FunnelAmplified
"We are thrilled about our partnership with KickFire,” said Brandon Lee, CEO of FunnelAmplified. “We chose the best partner in this space because we wanted to deliver the most unique capabilities within our technology. KickFire’s ability to reveal the “invisible funnel” for our users is a massive game-changer for our offering. As a company leading the industry in scalable social selling and digital engagement platforms, we knew adding first-party intent capabilities within employee ContentHubs™ was crucial to our client's success.”
“Understanding the firmographic profile and sales funnel stage of a content reader have historically been invisible data points to content marketers,” said KickFire’s Director of Revenue Operations, Maggie Taylor Aherne. “We are incredibly excited to see FunnelAmplified leveraging first-party intent data across their platform to empower their customers to drive greater awareness, engagement, and conversions from their content.”
KickFire’s first-party data is now available for all FunnelAmplified ContentHubs users.
About KickFire
KickFire is the leader in first-party intent data and IP address intelligence™. KickFire’s suite of solutions is powered by TWIN Caching®, a proprietary IP-to-company identification technology. KickFire products enable companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA. For more information, visit www.kickfire.com.
About FunnelAmplified
FunnelAmplified is a SaaS solution that aligns sales activity with the modern buyer’s journey. In our digital world, for sales teams to win more deals they need to organize their sales processes to match customer preferences. FunnelAmplified provides better content performance, in a personalized format with actionable analytics to assist sales teams in generating robust and healthy pipelines.
FunnelAmplified is a sales tool that amplifies marketing department resources, reach, and results by leveraging your existing tools and marketing content to improve sales performance. For more information about FunnelAmplified, visit www.FunnelAmplified.com.