KickFire Blog: FireStarter

Intent Data | 2 min read

Hell Bent on Intent Episode 2

In this second installment of Hell Bent on Intent, Tukan Das talks with Kamil Rextin, founder of 42 Agency, about his recent article “Does Intent Data Really Work?”.

Andy Golden Content Marketing Specialist

Account-Based Marketing | 3 min read

Hell-Bent on Intent Episode 1

The first episode of Hell-Bent on Intent is live! This series explores the world of intent data – what it is, how it’s used, and how marketers can leverage it to power their account-based marketing...

Andy Golden Content Marketing Specialist

News & Updates | 1 min read

Metadata and KickFire Partner to Deliver Scalable Ad Optimization and Account Visibility

KickFire, the leader in first-party intent data and IP address intelligence™, today announces its partnership with Metadata.io, the first demand generation platform for B2B marketers, to provide...

Angela Hawker Senior Digital Marketing Specialist

Marketing | 3 min read

Highlights and Insights From B2BMX 2022

WOW, what a week! As the excitement from B2BMX begins to subside, and we return to business as usual, I thought it would be nice to look back and highlight some key takeaways I learned from...

Sam Quicke Marketing Director

Account-Based Marketing | 1 min read

How to Win in 2022 With Intent-Based ABM

Let's imagine for a moment you are an archeologist, and you’ve stumbled upon a massive chest of buried treasure. Inside this chest are hundreds of artifacts - all of them potentially valuable but can...

Andy Golden Content Marketing Specialist

Firmographics | 3 min read

How to Identify Your Ideal Customers Using Data You Already Have

As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...

Andy Golden Content Marketing Specialist

Website Leads | 3 min read

A Miracle on North 1st Street

Whether you love them, hate them, or fall somewhere in between, there’s one thing that signals the start of the winter season, and that is – the inescapable onslaught of Hallmark Movies.

Sam Quicke Marketing Director

Website Visitor Tracking | 3 min read

Top 5 Mistakes Marketing Teams Make When Tracking First-Party Intent

Over the past 15 years, we’ve seen a lot of successes and a lot of “learning experiences” working with our customers to make the most of their first-party intent data. Here are some of the common...

Maggie Taylor-Aherne Director of Operations & Customer Success

Marketing | 4 min read

5 Unique Ways to Improve Your Google Search Ads

Google Search Ads are a key part of any modern marketing strategy, and more specifically, remarketing ads which are one of the most effective ways to recapture high-value traffic that has left your...

Angela Hawker Senior Digital Marketing Specialist

Intent Data | 1 min read

How to Use First-Party Intent Data and Sending to Achieve ABM Success

Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – “I’m just gonna send it!” video. But unfortunately, in today’s data-driven world,...

Andy Golden Content Marketing Specialist

Intent Data | 5 min read

How to Use Intent Data Without Spooking Your Prospects

With Halloween right around the corner, and like many of you out there, I’m anxiously awaiting all the pumpkin carving, corn mazes, and haunted houses that come along with my favorite holiday. The...

Maggie Taylor-Aherne Director of Operations & Customer Success

News & Updates | 2 min read

A Letter From KickFire’s Founders

Silicon Valley is a tough place to do business. The chances of a startup thriving in these sharky waters are low to begin with, but add on the challenges that come with doing it all without venture...

Stephen Oachs Founder & CEO

Account-Based Marketing | 2 min read

IDG Communications Acquires Marketing and Data Intelligence Company, KickFire

Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech

Brian Stoller Chief Marketing Officer at IDG

Target Accounts | 3 min read

How to Personalize Messaging for Every Stage of the Buying Funnel

Today’s B2B buyer journey is far from linear. In fact, I'd say it looks more like a maze drawn by Dr. Seuss than it does a straight path.

Tina Bean VP of Business Development

News & Updates | 3 min read

RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships

San Fransisco, CA – RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with additional partner and platform investments. New and expanded partnerships...

Melissa Rossiter Communications at RollWorks

Intent Data | 3 min read

Catching the Warmest Leads – Buyer Intent Data Explained Through Fishing

Buyer intent data is information about your target audience’s online behavior that indicates their interest or intention to buy. This information can include anything from content downloads to...

Sam Quicke Marketing Director

Digital Marketing | 3 min read

What is a Tracking Pixel?

Whether you know it or not, chances are you interact with thousands or even millions of pixels every day. However, savvy marketers know that pixels can be used for much more than just watching cat...

Ciro Alvarez Senior Developer

Intent Data | 2 min read

KickFire’s Buyer Intent Reveals Invisible Funnel for FunnelAmplified

San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these...

Andy Golden Content Marketing Specialist

Intent Data | 2 min read

Two Websites Walk Into a Bar: An Explanation of First-Party Data

With social distancing on the decline and bars and nightclubs opening their doors once again, those of us that are single are dusting off our nice outfits and making our way to these nighttime...

Angela Hawker Senior Digital Marketing Specialist

Website Leads | 4 min read

5 Ways to Personalize Content for Your Audience

Drawing in large amounts of traffic to your website is great, but getting your content to resonate with as many people as possible is a separate challenge. Marketers have been addressing this with...

Devin Pickell Guest Contributor

Intent Data | 2 min read

How RollWorks Selected KickFire as a First-Party Intent Data Vendor

CHALLENGE: RollWorks, a division of NextRoll, Inc., was in the market for a first-party intent and IP address intelligence data vendor to help strengthen the RollWorks Account-Based Platform. With...

Andy Golden Content Marketing Specialist

Intent Data | 5 min read

Public vs. Private – The IP Address Data Showdown

The concept of an IP address is pretty simple: a unique combination of numbers and sometimes letters that identifies an internet-connected device. However, behind an IP address lies an entire world...

Ciro Alvarez Senior Developer

Account-Based Marketing | 4 min read

How B2B Marketers Can Replicate Amazon’s Success With First-Party Data

I’ll be the first to admit that I’ve fallen victim to Amazon’s “recommended” products more than once.

Andy Golden Content Marketing Specialist

Intent Data | 2 min read

KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data

B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.

Andy Golden Content Marketing Specialist

Account-Based Marketing | 5 min read

The Post-Pandemic Software Buyers Guide

If I had to sum up 2020 in one word, I would probably say dumpster-fire (ok, technically two).

Sam Quicke Marketing Director

Marketing | 3 min read

The Psychology of Brand Awareness

From freeway billboards to soccer team jerseys to Formula 1 racecars and more, the average person sees an estimated 4,000-10,000 ads (and, by extension, brands) per day.

Andy Golden Content Marketing Specialist

News & Updates | 2 min read

One Year in the Pandemic – What We've Learned So Far

Can you believe it’s been a year since most of us said goodbye to our offices? It’s been almost one year from the day our HR department sent out the email notifying our team that we would be...

Stephen Oachs & Tina Bean KickFire Founders

Account-Based Marketing | 1 min read

KickFire ABM TechTris is Here!

What does Account-based marketing (ABM) have in common with Tetris®? We're glad you asked! The answer is simple: In order to succeed, you must build a “stack” of elements that perfectly fit...

Stephen Oachs Founder & CEO

Account-Based Marketing | 4 min read

How to Turn an Anonymous Website Visitor Into a Warm Sales Lead

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...

Sam Quicke Marketing Director

Account-Based Marketing | 3 min read

2020 in Review – Looking Back on the Year that Reshaped ABM

2020 was a crazy year. There’s no way to overstate it. Looking back on this past year, it’s hard to imagine how anyone could have predicted just how much the account-based marketing landscape would...

Stephen Oachs Founder & CEO

Website Leads | 5 min read

How KickFire Uses KickFire: A Self Case Study

At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...

Sam Quicke Marketing Director

Account-Based Marketing | 5 min read

The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out.

Andy Golden Content Marketing Specialist

Firmographics | 2 min read

What are Technographics, and Why Do You Need Them?

Despite sounding like a genre of underground rave music, technographics can be one of a B2B marketer’s most important tools when building an audience that will be receptive to their messaging. ...

Sam Quicke Marketing Director

News & Updates | 3 min read

KickFire’s Response to the Rise in Remote Work

“How has the pandemic affected KickFire?”“Have you changed your technology to adapt to our new normal?”“How can you get company data if everyone is working remotely?”

Maggie Taylor-Aherne Director of Operations & Customer Success

Technical | 2 min read

What is an API?

Let's imagine for a moment you’re craving sushi. You need a spicy tuna roll right now or you’re going to be upset for the rest of the day (if you don’t like sushi, think of something else). So what...

Ciro Alvarez Senior Developer

Technical | 2 min read

Announcing the New KickFire API for Developers Hub

KickFire has always been an engineering-first company, so we pride ourselves on making life as easy as possible for our fellow developers. That’s why we offer a wide variety of both free and premium...

Ciro Alvarez Senior Developer

Digital Marketing | 5 min read

How Dynamic Google Ad Retargeting Can Save Your Digital Marketing Budget

Retargeting is a highly effective way to recapture website visitors once they have left and keep your brand top of mind, but it’s not without its drawbacks. Without a carefully crafted retargeting...

Angela Hawker Senior Digital Marketing Specialist

Intent Data | 2 min read

KickFire Provides Company Identification for G2’s First-Party Intent Platform

KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —...

Angela Hawker Senior Digital Marketing Specialist

Technical | 2 min read

How We Built and Launched a New Product 100% Remotely in 44 Days

You read that right, from concept to product launch in just 44 days all while working remotely.

Stephen Oachs Founder & CEO

Intent Data | 1 min read

KickFire Unveils New Account Intelligence Tool, KickFire SPARK

KickFire SPARK™ allows users to create target account watchlists to identify when target accounts visit their website and show buying intent.

Andy Golden Content Marketing Specialist

Intent Data | 1 min read

Tap Into Your “Goldilocks Zone” With B2B Buyer Intent Data

We’re all familiar with the story of Goldilocks, right? If not, it’s the tale of a girl faced with the choice between three sets of options, and spoiler alert, she ignores the two extremes (too hot,...

Andy Golden Content Marketing Specialist

News & Updates | 2 min read

KickFire Releases New Extension for Adobe Launch

KickFire Releases New Extension for Adobe Launch And Announces Availability in the Adobe Exchange App Marketplace KickFire’s latest Adobe Launch Extension update delivers enhanced website traffic...

Angela Hawker Senior Digital Marketing Specialist

Intent Data | 5 min read

To Gate or Not To Gate – The Gated Content Showdown

Most of us out there are no strangers to the tradeoff between offering up some bit of personal information and receiving something in return. This is how most free products and services operate. The...

Andy Golden Content Marketing Specialist

Technical | 3 min read

What Is The Return on Technology Investment?

“How long until we make our money back? What’s the ROI?”

Sam Quicke Marketing Director

Technical | 4 min read

Why Data Integrity Matters

I think most of us can agree that integrity, in general, is a good thing, but when it comes to data quality, integrity means everything. In our eyes, data quality is the highest priority and is the...

Hoang Ly Data Integrity Manager

Technical | 2 min read

What is a Domain Name?

If you’re like me, you grew up in a time before everyone over the age of 10 had a cell phone. When you wanted to call someone, you had to remember their phone number by heart. If you forgot it, oh...

Ciro Alvarez Senior Developer

Technical | 3 min read

How KickFire’s “Secret Sauce” Still Works for Remote Teams

At KickFire, we preach the power of IP address intelligence™ in identifying the companies behind anonymous website traffic and providing B2B marketers and salespeople with a much better understanding...

Maggie Taylor-Aherne Director of Operations & Customer Success

Target Accounts | 4 min read

5 Quick Tips for Following Up with Sales Prospects

So, it’s been two weeks since you’ve last heard from that high-value prospect, what’s the deal? Did you reach them at a bad time? Did you overwhelm them by being too persistent? Was your outreach...

Devin Pickell Guest Contributor

Account-Based Marketing | 5 min read

Account-Based Marketing In The Age Of Work From Home

Work from home, telecommuting, remote work, whatever you call it, right now most of us are doing it. This has changed the way people live, work, and play, but it has also changed the way people and...

Andy Golden Content Marketing Specialist

Website Visitor Tracking | 3 min read

What Are Retargeting Ads?

As marketers, we hope and pray that every single person that sees one of our ads immediately understands the value of our products, comes to our website, converts into a sales-ready lead, and...

Angela Hawker Senior Digital Marketing Specialist

Website Visitor Tracking | 3 min read

Third-Party Cookies Are Doomed, Here’s How to Prepare

Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google. It’s no secret that in recent years the entire cookie...

Angela Hawker Senior Digital Marketing Specialist

Website Visitor Tracking | 2 min read

Maximize Your Website Leads By Tapping Into Your Invisible Pipeline™

No matter what your organization sells, chances are inbound leads (i.e. form fills, chat, etc.) account for at least some percentage of your sales pipeline. These leads are great, not only has a...

Tina Bean VP of Business Development

Technical | 2 min read

What is an IP Address?

IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make the...

Andy Golden Content Marketing Specialist

Website Leads | 2 min read

Hold Up, Wait a Millisecond – How Response Time Impacts Your Website

It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped bymore than 30%, and unfortunately, there’s no sign of this trend changing. This means we...

Ciro Alvarez Senior Developer

Website Visitor Tracking | 2 min read

Google Removed Network Domain and Service Provider – What Can You Do About It?

If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...

Angela Hawker Senior Digital Marketing Specialist

Technical | 3 min read

What is the Data Layer?

The data layer is the technical infrastructure that websites tap into to send and receive information and deploy applications. What does that mean in normal human speak? The data layer is the...

Ciro Alvarez Senior Developer

Account-Based Marketing | 4 min read

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely? There are countless reasons but many of...

Angela Hawker Senior Digital Marketing Specialist

News & Updates | 2 min read

Clarity and ‘20/20’ Vision in 2020

With the turn of each new year, it is tradition, and part of the human spirit, to reflect on the past and look forward to the next year. We’ve learned from our mistakes, celebrated our successes and...

Stephen Oachs Founder & CEO

Website Visitor Tracking | 4 min read

The Cookie Has Crumbled... Now What?

The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye. However, for digital marketers everywhere, this has led to a lot...

Andy Golden Content Marketing Specialist

Digital Marketing | 5 min read

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to you,...

Andy Golden Content Marketing Specialist

Account-Based Marketing | 3 min read

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...

Andy Golden Content Marketing Specialist

Firmographics | 4 min read

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn, increasing your attention and resources toward marketing to the specific group that...

Andy Golden Content Marketing Specialist

Website Visitor Tracking | 4 min read

6 Ways You Should Be Using IP Geolocation

Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean. IP geolocation refers to the practice of tracing a website...

Andy Golden Content Marketing Specialist

News & Updates | 2 min read

Webinar: How to Optimize Ad Spend through Keyword Intent Search & Personalization in Google Analytics

KickFire and iDimension join forces to show how to leverage account-level IP address data to optimize ad spend in Google Analytics and Ads on Thursday, September 26, 2019. Targeted ads are an...

Andy Golden Content Marketing Specialist

Account-Based Marketing | 3 min read

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either. If you’re advertising on Google or any other search...

Sam Quicke Marketing Director

Intent Data | 3 min read

Account Scoring Step-By-Step – How to Make First-Party Intent Data Work for You

Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has a...

Alex Chan Marketing Operations Specialist

Account-Based Marketing | 3 min read

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence. F.I.R.E. stands for fit, intent, recency,...

Andy Golden Content Marketing Specialist

Reverse IP Lookup | 5 min read

10 Questions to Ask Before Choosing Your IP Address Data Vendor

IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...

Tina Bean VP of Business Development

Website Visitor Tracking | 3 min read

29 B2B Marketing Terms You Should Know

When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something, you...

Angela Hawker Senior Digital Marketing Specialist

News & Updates | 1 min read

KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API

KickFire expands B2B firmographic API to further assist its customers by increasing the IQ of their technology stack to drive account-based marketing.

Andy Golden Content Marketing Specialist

News & Updates | 2 min read

KickFire and Bonfire Join Together to Enable B2B Personalization and Identification through Sitecore

KickFire’s integration module for the Sitecore Experience Platform allows Sitecore customers to identify anonymous website visitors and trigger account-based personalization and targeting.

Andy Golden Content Marketing Specialist

Target Accounts | 4 min read

Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...

Angela Hawker Senior Digital Marketing Specialist

Account-Based Marketing | 3 min read

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...

Andy Golden Content Marketing Specialist

News & Updates | 2 min read

KickFire Provides IP Address Intelligence for Mintigo’s Predictive Algorithms to Discover High-Propensity Target Accounts

Mintigo utilizes KickFire’s IP address intelligence to amplify first-party intent signals by identifying the companies visiting its customers’ websites.

Andy Golden Content Marketing Specialist

Intent Data | 3 min read

First-Party Intent Data: Your Most Valuable Resource You’re Not Using (Yet)

Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...

Andy Golden Content Marketing Specialist

Account-Based Marketing | 3 min read

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...

Andy Golden Content Marketing Specialist

Account-Based Marketing | 2 min read

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...

Angela Hawker Senior Digital Marketing Specialist

Reverse IP Lookup | 3 min read

Not All Data is Created Equal: What You Need to Know About Public vs. Private IP Data

IP address data is vast, consisting of thousands of sources and various methods to access account level information from an IP address. However, when it comes to reverse IP lookup data, where and how...

Sam Quicke Marketing Director

Reverse IP Lookup | 2 min read

The Internet of Cows: How IPv6 is Expanding Connectivity

No, that’s not a typo in the title, and I promise it’ll make sense when you’re done reading this.We can’t talk about IPv6 without first explaining what exactly an IP address is. Internet Protocol...

Andy Golden Content Marketing Specialist

Firmographics | 1 min read

Firmographics for Account Based Everything

Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to the...

Angela Hawker Senior Digital Marketing Specialist

News & Updates | 2 min read

KickFire and Integrate Enable an Always-On Account-Based Marketing Strategy

KickFire enables Integrate users to identify highly engaged target accounts and automatically trigger next-best-action account based marketing programs.

Andy Golden Content Marketing Specialist

News & Updates | 2 min read

KickFire Enhances Engagio’s Account Based Marketing Platform

KickFire partners with Engagio to accurately identify target accounts and create engagement and pipeline opportunities for its scalable account based marketing platform.

Angela Hawker Senior Digital Marketing Specialist

News & Updates | 2 min read

KickFire Expands Account Based Intelligence Ecosystem with New Drift Integration

KickFire announces its integration with Drift to connect users with company identification data for their conversations and contacts.

Sam Quicke Marketing Director

News & Updates | 2 min read

Idio Generates 879% Increase in Target Account Identification with KickFire's IP-Address-to-Company API

With KickFire IP2Company API, KickFire enables Idio to accurately identify 10X more account level website visitors.

Angela Hawker Senior Digital Marketing Specialist