FireStarter: A Blog on IP Address Intelligence

website leads

Firmographics | 3 min read

How to Identify Your Ideal Customers Using Data You Already Have

As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...
Website Leads | 3 min read

A Miracle on North 1st Street

Whether you love them, hate them, or fall somewhere in between, there’s one thing that signals the start of the winter season, and that is – the inescapable onslaught of Hallmark Movies.

Top 5 Mistakes Marketing Teams Make When Tracking First-Party Intent

Over the past 15 years, we’ve seen a lot of successes and a lot of “learning experiences” working with our customers to make the most of their first-party intent data. Here are some of the common...
Website Leads | 4 min read

5 Ways to Personalize Content for Your Audience

Drawing in large amounts of traffic to your website is great, but getting your content to resonate with as many people as possible is a separate challenge. Marketers have been addressing this with...
Website Leads | 5 min read

How KickFire Uses KickFire: A Self Case Study

At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...

Maximize Your Website Leads By Tapping Into Your Invisible Pipeline™

No matter what your organization sells, chances are inbound leads (i.e. form fills, chat, etc.) account for at least some percentage of your sales pipeline. These leads are great, not only has a...
Website Leads | 2 min read

Hold Up, Wait a Millisecond – How Response Time Impacts Your Website

It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped bymore than 30%, and unfortunately, there’s no sign of this trend changing. This means we...

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely? There are countless reasons but many of...

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
Intent Data | 3 min read

Account Scoring Step-By-Step – How to Make First-Party Intent Data Work for You

Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has a...
Target Accounts | 4 min read

Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...
Intent Data | 3 min read

First-Party Intent Data: Your Most Valuable Resource You’re Not Using (Yet)

Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...