Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...
Whether you love them, hate them, or fall somewhere in between, there’s one thing that signals the start of the winter season, and that is – the inescapable onslaught of Hallmark Movies.
Over the past 15 years, we’ve seen a lot of successes and a lot of “learning experiences” working with our customers to make the most of their first-party intent data. Here are some of the common...
Drawing in large amounts of traffic to your website is great, but getting your content to resonate with as many people as possible is a separate challenge. Marketers have been addressing this with...
At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...
No matter what your organization sells, chances are inbound leads (i.e. form fills, chat, etc.) account for at least some percentage of your sales pipeline. These leads are great, not only has a...
It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped bymore than 30%, and unfortunately, there’s no sign of this trend changing. This means we...
In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely? There are countless reasons but many of...
First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has a...
First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...
Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...
