Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...
Despite sounding like a genre of underground rave music, technographics can be one of a B2B marketer’s most important tools when building an audience that will be receptive to their messaging. ...
The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn, increasing your attention and resources toward marketing to the specific group that...
Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to the...
