The first episode of Hell-Bent on Intent is live! This series explores the world of intent data – what it is, how it’s used, and how marketers can leverage it to power their account-based marketing...

Google Search Ads are a key part of any modern marketing strategy, and more specifically, remarketing ads which are one of the most effective ways to recapture high-value traffic that has left your...

Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – “I’m just gonna send it!” video. But unfortunately, in today’s data-driven world,...

The concept of an IP address is pretty simple: a unique combination of numbers and sometimes letters that identifies an internet-connected device. However, behind an IP address lies an entire world...

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...

At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out.

“How has the pandemic affected KickFire?”“Have you changed your technology to adapt to our new normal?”“How can you get company data if everyone is working remotely?”

I think most of us can agree that integrity, in general, is a good thing, but when it comes to data quality, integrity means everything. In our eyes, data quality is the highest priority and is the...

At KickFire, we preach the power of IP address intelligence™ in identifying the companies behind anonymous website traffic and providing B2B marketers and salespeople with a much better understanding...

IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make the...

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to you,...

IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...