Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
KickFire, the leader in first-party intent data and IP address intelligence™, today announces its partnership with Metadata.io, the first demand generation platform for B2B marketers, to provide...
Google Search Ads are a key part of any modern marketing strategy, and more specifically, remarketing ads which are one of the most effective ways to recapture high-value traffic that has left your...
With social distancing on the decline and bars and nightclubs opening their doors once again, those of us that are single are dusting off our nice outfits and making our way to these nighttime...
Retargeting is a highly effective way to recapture website visitors once they have left and keep your brand top of mind, but it’s not without its drawbacks. Without a carefully crafted retargeting...
KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —...
As marketers, we hope and pray that every single person that sees one of our ads immediately understands the value of our products, comes to our website, converts into a sales-ready lead, and...
Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google. It’s no secret that in recent years the entire cookie...
If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...
In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely? There are countless reasons but many of...
When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something, you...
First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...
We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...
Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to the...
KickFire partners with Engagio to accurately identify target accounts and create engagement and pipeline opportunities for its scalable account based marketing platform.
