Over the past 15 years, we’ve seen a lot of successes and a lot of “learning experiences” working with our customers to make the most of their first-party intent data. Here are some of the common...

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...

As marketers, we hope and pray that every single person that sees one of our ads immediately understands the value of our products, comes to our website, converts into a sales-ready lead, and...

Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google. It’s no secret that in recent years the entire cookie...

No matter what your organization sells, chances are inbound leads (i.e. form fills, chat, etc.) account for at least some percentage of your sales pipeline. These leads are great, not only has a...

If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...

The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye. However, for digital marketers everywhere, this has led to a lot...

Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean. IP geolocation refers to the practice of tracing a website...

When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something, you...