Whether you love them, hate them, or fall somewhere in between, there’s one thing that signals the start of the winter season, and that is – the inescapable onslaught of Hallmark Movies.

With Halloween right around the corner, and like many of you out there, I’m anxiously awaiting all the pumpkin carving, corn mazes, and haunted houses that come along with my favorite holiday. The...

Today’s B2B buyer journey is far from linear. In fact, I'd say it looks more like a maze drawn by Dr. Seuss than it does a straight path.

Buyer intent data is information about your target audience’s online behavior that indicates their interest or intention to buy. This information can include anything from content downloads to...

Despite sounding like a genre of underground rave music, technographics can be one of a B2B marketer’s most important tools when building an audience that will be receptive to their messaging. ...

We’re all familiar with the story of Goldilocks, right? If not, it’s the tale of a girl faced with the choice between three sets of options, and spoiler alert, she ignores the two extremes (too hot,...

So, it’s been two weeks since you’ve last heard from that high-value prospect, what’s the deal? Did you reach them at a bad time? Did you overwhelm them by being too persistent? Was your outreach...

No matter what your organization sells, chances are inbound leads (i.e. form fills, chat, etc.) account for at least some percentage of your sales pipeline. These leads are great, not only has a...

Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has a...

Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...