WOW, what a week! As the excitement from B2BMX begins to subside, and we return to business as usual, I thought it would be nice to look back and highlight some key takeaways I learned from...

Whether you love them, hate them, or fall somewhere in between, there’s one thing that signals the start of the winter season, and that is – the inescapable onslaught of Hallmark Movies.

Buyer intent data is information about your target audience’s online behavior that indicates their interest or intention to buy. This information can include anything from content downloads to...

If I had to sum up 2020 in one word, I would probably say dumpster-fire (ok, technically two).

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...

At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...

Despite sounding like a genre of underground rave music, technographics can be one of a B2B marketer’s most important tools when building an audience that will be receptive to their messaging. ...

“How long until we make our money back? What’s the ROI?”

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either. If you’re advertising on Google or any other search...

IP address data is vast, consisting of thousands of sources and various methods to access account level information from an IP address. However, when it comes to reverse IP lookup data, where and how...

KickFire announces its integration with Drift to connect users with company identification data for their conversations and contacts.